Children, Obesity, and the Media

Questions

#7

I.                   Obesity

a.       What contributes to childhood obesity

                                                              i.      Media influence on eating habits

1.      Product Placement

2.      Commercials (Preoperational Stage- not being able to tell the difference between a commercial and the program; don’t understand the advertiser’s intent)

3.      Endorsements (e.g. Spongebob cereal)

                                                            ii.      Eating between meals, convenience meals

                                                          iii.      Sedentary lifestyle (being lazy)

                                                          iv.      Genetics

                                                            v.      Parenting methods

II.                Findings Based On Existing Legislation

a.       Bumpers- “After these messages…”

b.      Limits on commercial times- 10.5 min/hr (wknd) and 12 min/hr (wkdy)

c.       A character from a program cannot advertise their product (e.g. Spongebob cereal) during their program(i.e. in-program host selling).

d.      Cannot advertise websites if they encourage children to buy products.

III.             Solutions to Parents

a.       After educating yourself, educate children about healthy foods.

b.      Practice healthy eating habits as a family at a dining table, and buy healthy foods

c.       Set time limits on television viewing.

d.      Discourage eating while watching television.

e.       Encourage physical activities.

IV.             Assurances to Policymakers

a.       Keeping advertisers in mind, regulate “junk food” advertising on children’s television; regulations based on time of day- less in the afternoon when pre-school aged children are home.

b.      Balance out good/bad food advertisements. Have more outside activity advertisements.

c.       We can’t actually regulate the amount of television a person watches – that’s up to the parents to do

V.                Violence

a.       Definitions

                                                              i.      Cartoon- unrealistic- no consequences

                                                            ii.      Realistic- real consequences

b. Cartoon violence has less consequences so it’s more effective

VI.             Causes of Aggressive Behavior

a.       Media violence (all inclusive- video games, television, comics, etc.)

b.      Genetics

c.       Parental guidance/upbringing

d.      Education

e.       Socioeconomic status

f.       Religion

VII.          Regulations

a.       There are currently no regulations that focus specifically on violence.

b.      The V-Chip and the ratings systems (e.g. Y7, MA) collectively include violence in something they monitor; however, it is a bi-product of monitoring sex on television.

VIII.       Parental Solutions

a.       Educate children about violence and its effects

b.      Regulate viewing of violence w/o relying solely on the V-Chip and ratings system.

c.       Discourage violence in the home and elsewhere.

IX.             Assuring Policymakers

a.       V-Chip in all televisions (it was not implemented in televisions that were smaller than 13in)

b.      Internet television must be regulated

c.       Air PSA’s for non-violence by cartoon characters to increase effectiveness

d.      Television on other platforms should include ratings

e.       Have the FCC request the production companies of every television show submit a list of what types of violence is typical on their shows.

                                                              i.      The lists will go on a website that is regularly updated.

                                                            ii.      PSA’s and listings on “parental discretion advised” screens will promote the list and its website, informing parents of its existence

X.                Sound Bite for the next news cycle:

“With the joint efforts of our nation’s parents, advertisers, broadcasters, and cable companies, we will increase awareness of obesity and aggression caused by television through education and cooperative regulation.”

 

 

-Contributed by Brian, Kelly, Alex C., and Hakan-

looks like the marshmallow man had kids

looks like the marshmallow man had kids

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