Documentary Film Distribution

The media landscape has certainly changed in the last few years. A dramatic example of this is the way non-fiction films are distributed. Ten years ago there were only a few places where independent producers might sell their documentaries. Today there are many more outlets. What are these new opportunities? Describe at least [...]

Screenplay Structure

8.  Screenwriter William Goldman, a two-time Academy Award winner, has long preached that “screenplays are structure.” What is he talking about? 
A) If he’s referring to a particular story-telling model, describe that in detail.
B) If there are multiple models, what are the most influential ones and how do they differ?
C) And how has [...]

Cable TV vs Telephone Companies

The questions
5. In the coming years Cable TV will face very real competition from the telephone companies for customers. Give the competitive advantages of each industry and the efforts both have made in Congress and at the FCC to deal with perceived inequities in the competitive landscape.
Comprehensive Examination Question #5
Andrea P. Fuller
I. Cable Industry
A. Competitive [...]

Children, Obesity, and the Media

Questions
#7

I.                   Obesity
a.       What contributes to childhood obesity
                                                              i.      Media influence on eating habits
1.      Product Placement
2.      Commercials (Preoperational Stage- not being able to tell the difference between a commercial and the program; don’t understand the advertiser’s intent)
3.      Endorsements (e.g. Spongebob cereal)
                                                            ii.      Eating between meals, convenience meals
                                                          iii.      Sedentary lifestyle (being lazy)
                                                          iv.      Genetics
                                                            v.      Parenting [...]

Tell Me what you think

This is an experiment…
1. Review the theoretical underpinnings of persuasive messages in relation to specific audiences, taking into account at least three of the following constructs: agenda setting, diffusion of innovation, central and peripheral processing, cognitive dissonance, source credibility, reasoned action, two-step flow, selectivity, expectancy-value and fear appeals.  As a writer/producer, which basic model would [...]

Intercultural Communication in Courtship

           Intercultural Communication in Courtship:The Case of Chinese and Americans Alex Churchill and Erik George CO442: Intercultural Communication 2 May 2006                        Two sectors that lead the way in the quantity and quality of intercultural contact are business and education.  Since a large proportion of Americans report meeting their future mate in these same two settings – work and school [...]

Cognitive Dissonance Theory

                                    Cognitive Dissonance Theory
 
Mass Communication Theory
  
Auster, Donald (1965). Attitude change and cognitive dissonance. Journal of Marketing Research (JMR). Vol. 2 Issue 4, p401-406
 
Using an experiment designed to evaluate the persuasiveness of ideological vs. technical propaganda; the author finds that the ideological propaganda is more effective in influencing the participants. “Further analysis provided empirical support for [...]