Censorship on TV

Programming is what attracts audiences to television but advertising is the primary means of revenue generation for most networks and stations.  In a situation when 1) specific broadcast programming is attacked for containing too much “skin and sin” by traditional family values groups, 2) advertisers are inundated with thousands of email, letters and telephone calls [...]

Children, Obesity, and the Media

Questions
#7

I.                   Obesity
a.       What contributes to childhood obesity
                                                              i.      Media influence on eating habits
1.      Product Placement
2.      Commercials (Preoperational Stage- not being able to tell the difference between a commercial and the program; don’t understand the advertiser’s intent)
3.      Endorsements (e.g. Spongebob cereal)
                                                            ii.      Eating between meals, convenience meals
                                                          iii.      Sedentary lifestyle (being lazy)
                                                          iv.      Genetics
                                                            v.      Parenting [...]

Tell Me what you think

This is an experiment…
1. Review the theoretical underpinnings of persuasive messages in relation to specific audiences, taking into account at least three of the following constructs: agenda setting, diffusion of innovation, central and peripheral processing, cognitive dissonance, source credibility, reasoned action, two-step flow, selectivity, expectancy-value and fear appeals.  As a writer/producer, which basic model would [...]

Ad for student cleaners

:60 second radio spot, Student Solutions
 MUSIC “LOVE AND MARRIAGE” UP AND UNDER 
VOICE ONE               Hey everybody this is your house speaking and I’m sorry to say I
 
 have a few complaints, First of all my gutters have too many leaves in them, second my
 
front hall has a stain on the carpet….(VOICE FADEOUT)
 
VOICE TWO              Does your house [...]

Ad for the MBTA

:60 second Radio spot,  The MBTA
 SFX TRAFFIC, CAR HORNS, SCREECHING, PEOPLE YELLING 
SARAH           This traffic makes me want to buy a bulldozer and go through this
 
gridlock like a bowling ball.
 
JEN                 That’s not a bad idea (PAUSE) we would probably get to work on time.
 
SARAH           Oh no!  We ARE going to be late and I was [...]